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In “Press Releases Are Not a PR Strategy,” public relations pro
Linda VandeVrede shares proven approaches for getting your
company’s message out to its number-one audience—the editors, bloggers and analysts who cover your industry.
Whether you’re new to PR or a seasoned veteran, every
chapter of this valuable guide delivers insights and tips you can put to work today. As media and corporations evolve, effective PR is tougher today than ever before. Linda helps you navigate the changing terrain and secure the kind of PR coverage your company’s striving for.
You’ll master the nuts and bolts of successful PR strategies
and learn how to apply them in today’s message-saturated
environment—without spin, manipulation or questionable
practices. Now in its second edition, “Press Releases Are Not
a PR Strategy” features even more resources, samples and other valuable enhancements. |
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