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“As a CEO, I thought I had a unique PR strategy… First, send a
press release every week to show progress. Second, to be picked
up by the Tier 1 publication is only a matter of a phone call, right?
Third, EVERYONE loves to read my press releases, heck, they
would pay to read them if they could…Every chapter in Linda’s
book predicted my ‘unique’ strategy and explained why it isn’t so.”
—Ori Eisen, CEO, The 41st Parameter
“A definite must read for executives challenged by today’s world
of consumer-generated content. Linda’s ‘to-the-point’ approach
cuts to the core, using great examples that demonstrate how
effective PR is a continuous process, not something you turn off
and on when you think you’ll need it.”
—Rod Lenniger, Executive Vice President, iCrossing
“As someone who has been in the public relations trenches for
more than two decades, I found Linda VandeVrede’s book an easy-
to-read, yet comprehensive treatise on the do’s and don’ts of an
increasingly complicated craft. I wouldn’t hesitate to recommend
it as ‘must’ reading for any corporate executive or public relations
practitioner.”
—Steve Cody, Managing Partner & Co-Founder, Peppercom Inc.
"As a syndicated columnist who receives PR materials daily, it is
my wish that every PR person would read... no, not just read, but
study... no, memorize....VandeVrede's new book. She understands
what it takes to transform a publicity person from a nuisance to a
welcomed and respected ally."
—Dale Dauten, King Features columnist (“The Corporate
Curmudgeon” and “Kate & Dale Talk Jobs”) and author of
“The Gifted Boss”
“…a compilation of good points and information for newcomers to
the field, as well as senior executives.”
—Andy Marken, Marken Communications, for “Public Relations
Quarterly”
“What VandeVrede has done is put all the best PR advice you’ve
ever tried to give a CEO into one handy little book. And—ever
thinking of the target audience—VandeVrede has managed to do it
in a book that can be read in a two-hour plane ride.”
—Katie Delahaye Paine, Editor/Publisher, “The Measurement
Standard”
“… a nice introduction to public relations for an executive at a
small or midsize company…I especially liked the inclusion of ethics
and legal regulations, which are so important in this day and age.”
—Stephanie Houser, President, Launch, for “The Phoenix Business
Journal”
“I use this book in my public relations campaigns class to give
students an introduction to what they wlll encounter in the working
world and how to ‘hit the ground running’ in their first public
relations job. VandeVrede truly drives home the idea that it isn’t
any one element, but a total comprehensive strategy that will make
a public relations plan successful.”
—Joette Rockow, Lecturer, University of Wisconsin-Milwaukee
“One of the best lessons in this book is that the editor is your boss. Not the product, not the company. The best thing that a PR rep can do for me is enable me to deliver something relevant, honest and timely to my readers, not waste my time whining about how I covered the competition at the expense of covering their client."
—Lisa Vaas, Associate Editor, “eWEEK.com”
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